Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps

🤔

Imagine this is a bridge deal (like Netflix’s initial partnership with Microsoft) until the internal infrastructure is there, but this is such a weird choice.

Maybe the Taboola model is less reliant on user data and therefore more privacy friendly to match Apple’s positioning.

Right now though, I’m with Om, this feels like the enshittification of Apple.

via Axios