Louis Grenier & co shared some great nuggets on a fun CXL webinar earlier this week:

• “Strategy is deciding what not to do”
• Don’t just aim for no, but say no
• Do something unrelated to your core services to stand out
• Don’t be broad, be focused in your messaging

And, of course, the key to this whole business thing:

Find a group of people that have struggles in common that you can serve by solving them in your own unique way