The OpenAI as platform company era has begun.

GPTs are a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home—and then share that creation with others.

Anyone can easily build their own GPT—no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone.

GPT Store coming soon. And maybe a phone (a Jony Ive collab)?

The Apple Playbook is in full effect.