From the Don’t Say Content ladies:

There’s nothing to fell when it’s mass produced

Remember when you’d go to a how to article and part of what you loved about it was the personality of the brand who wrote it?

And what is gen AI if not the newest tool of mass production?

(This is not an anti-AI post. I’ve been playing with AI text generation since before ChatGPT.)

You can’t mass produce personality. But you can mass produce the stuff that doesn’t meaningfully contribute to personality so the humans can double (and triple) down on it.