You can look at products and you can tell whether they have soul or not.

When you’re building a product, you should absolutely, absolutely react to what people are saying.

If you don’t have an opinion or a perspective, then it’s kind of empty. It’s like whatever they say then you’ll run after that thing.

Whereas with some products, you can tell if they have soul.

And you can tell when they lose it.

-Chris Pedregal, CEO of Granola (“an AI notepad for meetings”)

Soul, perspective, personality—call it what you want—is required in a post-AI world.

Do what the bots can’t.