Speaking of holiday shopping season, it’s not all about the Black Friday Cyber Monday (BFCM) madness.

According to the new Capterra “2023 Retail Holiday Preparations Survey,” Labor Day is displacing Black Friday and Cyber Monday as the top-performing holiday sales event [for small-to-mid-sized retailers].

Holiday shopping is starting earlier and earlier (thanks pandemic supply chain shenanigans!) and BFCM is getting more and more dominated by big budgets and frothy algorithm auctions.