2024 saw the streaming TV ad market start to look a lot more digital and less like traditional TV, mostly thanks to the Amazon effect.

A dream combo for advertisers:

Ad-tier subscribers are up

ad-supported streaming “grew dramatically.” In the U.S., the proportion of ad tier users grew from 5% to 17% for Netflix, from 10% to 30% for Disney+, and from 0% to 80% for Prime Video.

Costs are down

That influx of inventory helped bring streaming prices down in the most recent upfront, with buyers saying CPM (cost per thousand viewers reached) discounts ranged anywhere from the mid-teens to 45%, depending on where the pricing started.

What’s 2025 looking like?
Bundles and build outs

via Adweek