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Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.
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Dec 29, 2024 ∞

A classic from Tim Harford: Buy a coal mine, drive a gas guzzler, and other uses of reverse logic

What’s a non-obvious solution to the problem you try to solve for your customers?

Better yet, what’s the opposite of the current primary solution?

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