Basically me, if you replace philosophy with marketing and the sign with a billboard promoting billboards.

via Existential Comics

This image is a comic strip depicting a humorous take on the philosophical transformation of Ludwig Wittgenstein, particularly from his early to later views on language and philosophy. Here’s the detailed description of each panel:&10;&10;1. **Panel 1:** Wittgenstein and Carnap are walking outdoors. Wittgenstein says, "The world is everything that is the case. It is a world of facts, not things." Carnap responds, "Yes, Wittgenstein! It feels like we are on the verge of solving philosophy once and for all."&10;&10;2. **Panel 2:** Wittgenstein and Carnap notice a sign that says "SIGN NOT IN USE." Wittgenstein points at the sign and says, "Exactly, Carnap. All future generations will be shown the way out of the fly...uh...What is that?" Carnap replies, "It's...a sign?"&10;&10;3. **Panel 3:** Wittgenstein, pointing at the sign, asks, "But what does it mean, 'SIGN NOT IN USE'?" Carnap replies, "It means it isn't in use..."&10;&10;4. **Panel 4:** Wittgenstein, now looking frustrated, says, "But it is in use." Carnap responds, "It just means not in use in the normal way."&10;&10;5. **Panel 5:** Wittgenstein, visibly upset, says, "No, I don't like that."&10;&10;6. **Panel 6:** Wittgenstein declares, "In fact, we have to start philosophy over. Throw all this in the trash." Carnap, holding a stack of books, protests, "But Wittgenstein, we almost finished—"&10;&10;7. **Panel 7:** Wittgenstein angrily throws books by Descartes and Plato into a trash can, shouting, "IN THE TRASH!"&10;&10;8. **Panel 8:** Wittgenstein, now holding his head in frustration, says, "I only want to talk about weird language stuff from now on. How are you even understanding me? How does anyone understand words? It's impossible, it can't be done!" Carnap, looking dejected, replies, "God damnit, we were so close..."&10;&10;The comic humorously illustrates Wittgenstein's shift from his early philosophy focused on logical positivism to his later work which questions the nature of language and meaning.