Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick around on your site.

(Like Google Ads max clicks and Meta link clicks optimizations.)

You can improve native ad effectiveness by keeping the landing page the native ad links to in a similar style as the native ad: valuable, interesting, and a soft sell.

Your ad makes a promise. Your landing page delivers on it.

The better you deliver on the promise you made, the more likely a conversion is to happen.