I get it, you wish your e-commerce business were selling the way it did in 2020, when U.S. e-commerce revenue surged 28%, and in 2021, when it surged 22%. But those days are gone, even though they left their mark.

It’s important for marketers & analysts to understand trends & market happenings because businesses don’t operate in vacuums. Sometimes sales are down because everyone’s are.

Data comparisons for the past few years have been messy, and will likely stay that way for a bit. Try to figure out which changes are signs of shifting behaviors & which are on you.