Benedict Evans’ prediction for WWDC:

More will probably be about how it uses LLMs to deliver new features, how much those can be run on the device (Apple is an edge computing company and its chips have had dedicated ML accelerators for years), and hence how much developers can do things on Apple silicon for no marginal cost instead of paying a cloud provider per token.

This could get minimal press but be the most interesting / impactful in terms of the average user.

This is what makes Apple different from the field and could turn its catchup attempts into a catapult.