A great story on positioning, storytelling, and marketing via Morgan Housel.

I'm not going to indent since it's long, so everything between the lines is the quote.

Henry Ford knew the automobile would change the world. The rest of the world wasn’t so sure. In the early 1900s, cars looked like noisy toys for rich people.

But toys are fun, so the one thing the public was crazy about was car racing.

Ford had no interest in race cars – his vision was to build a cheap, quality car for the masses.

But knowing that he needed to win over both investors and the public, he built the best race car in the world, and in 1902 it beat the reigning champion.

“That was my first race, and it brought advertising of the only kind that people cared to read,” Ford wrote. He became known nationwide.

The attention was enough to raise money from investors, and Ford Motor Company was formed eight months later.

Everything is sales.

And sales is marketing.