Both X (formerly Twitter) and TikTok are reinforcing the walls around their gardens. The first by stripping most data from link previews and the second by kicking all ecomm partners out in favor of their own Shop.

I’m interested to see what ideas advertisers on X come up with in response (especially since you can longer advertise to get followers).

On the TikTok side, feels like a simple pro-China agenda but interested to see how brands and other partners react and adjust.