I love this from Sidekick Books:

Award-winning publisher of hybrid and experimental multi-author treasuries and pamphlets. We believe the most interesting place to start is at the edges, on the borders between things.

Clear and concise.

Prominently displayed on the homepage.

No confusing what they do or what they’re about.

And they are making it clear they aren’t for everyone. Not for the mainstream.

Are you comfortable cutting out as many as you invite in with a simple sentence? Are you this clear about what you do?