Looking forward to playing with this new reporting feature from Meta (because I’m a data nerd).
With the Engaged Customers Audience Segment, you can define your engaged customers using custom audiences, which provides reporting breakdowns specifically for this audience.
Meta now offers a new segment to analyze results in Ads Manager. Just go to the Breakdown menu and choose “Demographics by Audience Segments.” From there, you’ll see separate rows for New Customers, Existing Customers, and Engaged Customers
Cracking open the lid of the black box ever so slightly.
I’m a believer in the AI/algorithm-driven targeting but learning more about what audiences it finds success with can be helpful to fold back into other efforts.