We’ve been preparing all our clients for this:

The vast majority of political ad spend happens in the month prior to the election.Bottom of funnel, so to speak. Expect prices to be higher up to Election Day in early November, then drop off sharply, leaving an opening. Take advantage. 

After that, consumer spending is expected to skyrocket. Lots of people will be online engaging in discourse. Screentime will be up, which means CPMs will be down and CTRs up. Get on it.