Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer said

The streaming platform initially came to the market with $65 CPMs in 2022

The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.