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Jul 31, 2023 ∞

#TikTokMadeMeBuyIt

Or maybe it didn’t

Search Engine Land: Study: TikTok loses popularity as ecommerce search engine / Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.

A bar graph comparing 2022 to 2023 showing the change in platform use by shoppers searching for products. Amazon was the only platform to see an increase while TikTok dropped down to 2%. Google is the second most popular search channel for shopping.
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