This chart is interesting because I feel like brands firmly focus on the items in the middle. Customers just want to be rewarded for being loyal shoppers and fans in a way that makes them feel like a human rather than a number.

via EMARKETER

The chart titled "Aspects of a Personalized Shopping Experience That US Adults Value, March 2024" displays the percentage of respondents who value various personalized shopping features. The data is presented in a horizontal bar chart format. &10;&10;The percentages for each aspect are as follows:&10;- Loyalty programs tailored to your shopping preferences: 61%&10;- Special offers/discounts based on your shopping habits: 57%&10;- Wishlist features (e.g., save for later, share with others): 31%&10;- Emails based on your interests about new products, sales, and restocks: 23%&10;- Customized product/service recommendations while shopping online: 22%&10;- Ability to customize the look and feel of the shopping site: 16%&10;- Content curation based on your preferences and past interactions: 14%&10;- Personal shopping assistants or chatbots: 11%&10;- Virtual try-on features (i.e., AR): 10%&10;&10;The source of the data is Bizrate Insights, from "The State of Customer Loyalty," dated May 1, 2024. The respondents are US adults aged 18 and older.