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Aug 25, 2023 ∞

A nice guide from Search Engine Land for the GA4 crowd.

Setting up event parameters in GA4: Everything you need to know / Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.

  • GA4
  • Google

Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.

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