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Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.
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Aug 31, 2024 ∞
YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.
Nielsen https://www.nielsen.com/news-center/2024/july-exhibits-rare-upswing-in-tv-viewing-amplified-by-streaming-and-first-days-of-summer-olympics-according-to-nielsens-the-gauge/

YouTube is massive but probably still underrated somehow.

Netflix is second to YT among streamers with both well ahead of the pack.

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