More from how “To Make Your Business Stand Out This Christmas”; or, how to do marketing any time of year:

If your employees create a welcoming and warm atmosphere, it can make your business stand out from your rivals. This means you must invest in your people and ensure they are happy and motivated, even at this most stressful time of year in retail.

Make work fun for them

It’s about experience—before, during, and after purchase.

Every touchpoint with your brand writes another line in your brand’s narrative with that customer. And many of those touchpoints are facilitated by a team member.