The AI search engine Perplexity is going to start testing ads
Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions.
Since ads in AI engines hasn’t been cracked yet, it’ll be interesting to see how these fare. 🔮?
Plus it gives me an excuse to share this quote from the founder:
Ads are not evil. When ads are done right it’s amazing, and generative AI is going to help us build even better targeting.
Make better ads.