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Sep 7, 2024 ∞

Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience.

While brands chase shiny new toys like livestream and XR shopping, shoppers want:

  • Loyalty programs
  • Mobile apps
  • Reviews

Channels with “influence gaps” include search, broadcast, and events.

💡 The trendy channels brands focus on usually function as front doors for search.

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