Anyone trying to garner attention these days is essentially a media entity. This means owned media channels are important (and I think will only become more important over the next few years).

One way to grow this capability is to Acquire media assets to grow your brand.

The marketing function of a company today demands the same or more of a media company.

Editorial blogs, professional-grade podcasts, YouTube channels, curated newsletters, pop culture social media.

Marketing today demands brand.

Build your brand on assets you control, distribute it via channels you don’t.