More from the Own It conference.

How to create an advantage this holiday shopping season (Black Friday/Cyber Monday+):

• Provide value beyond discounts
• Nail the site fundamentals (speed, flow, etc.)
• Personalization via customer data
• Rethink / remix your targeting & segmenting
• Keep it simple & consistent cross-channel
• Figure out email deliverability now
• Bundles! Gifts!
• Build community / focus on community-based elements
• Be thoughtful with post-purchase messaging
• Keep your flows topical

Most of all, don’t be afraid to show some personality.