Stanley is trying to dial back the drops frenzy by borrowing a page from the Taylor Swift playbook and getting people to sign up for the chance purchase a new product when it drops.

What goes into the screening process?

browser signals, location signals, fraud analysis, cohort signals and “assessing basically who looks like a real fan and who is using automation or otherwise to game the system,”
…
A red flag, for example, would be when the system detects that far too many people are entering from one IP address.

A lot of data science to sell an insulated straw cup.

via CNN