TikTok Shop enters its knockoff phase.

TikTok creators have been pitching apparent knockoffs of products from Apple, Lululemon, and Crocs.

leaning on creators to sell products comes with two big challenges: they’re not always honest and don’t always understand what they’re selling.

This has been my biggest warning to clients for months. Signing up for TikTok Shop feels like signing up to have your product(s) knocked off at some point, whether by others or TikTok directly.