The China tariffs are changing the ecommerce landscape in the US as the major players grapple with increased costs.

Temu and Shein have already cut average daily spending on social media platforms by 31% and 19% in the past 30 days

Temu backed out of Google Shopping entirely.

Auction pressure is going to be a lot different for advertisers.

Recent related tariff posts: analysis trap | ad spend impact

via The Daily Upside