She doesn’t grow plants.
The plants grow themselves.
Her job is to create conditions for the plants to grow.
The soil, the water, the light, the weeds… these are the conditions.
As marketers, we can’t always dictate the core conditions—the product, pricing, processes, customer care.
But we can create conditions that maximize the potential for growth and success.
You might not have picked the plants, but you can give them the best conditions to grow.