Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media.

Pinterest dubs this type of sharing the “mecore” trend, noting that it has seen a 565% increase in searches related to this activity on its platform annually. Boards titled “mecore” also increased by 255% since last year

Pinterest has fully pivoted away from being a social media platform to being a discovery platform, and is now adding features for off-platform sharing.

It’s a search engine meets bookmarking tool with robust social sharing.

via TechCrunch