I am pro blogging (obviously) in part because I think building a brand on someone else’s platform is a fool’s errand.

The big selling point of having a website or blog is that you own it. You aren’t beholden to any algorithmic whims, just your own.

But for as much as you can roll-your-own to truly control your web presence, you still have to renew your domain regularly. Which feels like a philosophical pretzel problem.

If your website is your digital home, should domain fees be thought of as rent or property taxes?

Especially interested in what @manton, author of Indie Microblogging thinks.