This, to me, is the evolution of search.
The search engine naturally becomes a task execution engine—or a Task Rabbit engine—where you can search for something, have it do that thing for you, and never have to go do it yourself.
-Kieran Flanagan
Kipp Bodnar adds that this will happen via niche agents.
The classic search index isn’t king anymore and the classic 10 blue links have been enshittified.
Search is changing.
via the Marketing Against The Grain podcast (YouTube link)