A great story on positioning, storytelling, and marketing via Morgan Housel.

Ford had no interest in race cars – his vision was to build a cheap, quality car for the masses.

But knowing that he needed to win over both investors and the public, he built the best race car in the world, and in 1902 it beat the reigning champion.

“That was my first race, and it brought advertising of the only kind that people cared to read,” Ford wrote. He became known nationwide.

Everything is sales.

(and sales is marketing)