Audio on!

“That move led to a spike in branded search, stronger revenue, and better margins, even as their overall category was in decline,” Shah writes. “Audio wasn’t just supporting awareness. It was delivering real revenue results.”

Because ears are different than eyes

helps build emotional connection and memory structures that influence buying behavior

Why you need pre-search discovery

up to 30 percent of search clicks are actually driven by exposure to other media like video and Audio

Audio is part of (almost) every strategy I write these days.

via Inside Audio Marketing