One of Google’s ad leads (title is ridiculous) sat down for an interview with MediaPost with some nuggets worth sharing.

2025 product focus will be on Performance Max, Demand Gen, and Search.

Also, AI!

His prediction:

we’re going to continue seeing seismic shifts in consumer search behavior. The lines between actively seeking information and passively discovering it will blur, driven by AI’s increasing ability to understand intent and deliver immersive experiences.

This means moving beyond simple keywords and embracing a multimodal search landscape where visuals, context, and even our surroundings play a crucial role in how we find what we need

2025: the year where multiple recent trends will collide