There is an expression in Japanese that says that someone who makes things of poor quality is in fact worse than a thief because he doesn’t make things that will last or provide true satisfaction. Athief at least redistributes the wealth of a society.

-Andrew Juniper

The core of good marketing is a providing more value than the customer expects. This is built on a quality product or service.

If the quality is missing, the value doesn’t exist, and everything else is a lie.