The digitally-mediated world today is a competition for attention. Attention being the currency culture-making platforms trade in.

So how do we gain it?

Why We Buy has a great primer on the 9 F’s of attention:

  1. Food

You know, survival.

  1. Fears

Monkey brain survival.

  1. Faces

We’re communal animals.

  1. F#cks

Sex sells!

  1. Fables

We’re storytelling animals.

  1. Foreign

Embrace the weird.

  1. Familiar

Trust shortcuts mental processing.

  1. Fascinates

Open the curiosity gap. Then deliver.

  1. Future Me

Purchasing is an act of aspiration. Buying a future state.

The next time you’re searching for a hook, try reaching for one (or more!) of these.