U.S. Media Reactions Report finds people overall are being more receptive toward advertising. Nearly half (47%) of people surveyed say they have a positive feeling towards ads in general.

The report also points to a “misalignment” in the way marketers are spending their dollars.

“It’s notable that marketer dollars don’t necessarily follow where consumers want to see advertising, nor do they always follow the exposure opportunity,” the report says.

The theme persists