Search is splintering, social media is changing, and AI is here, which means the playbook needs to be updated.
For us who have built content and SEO engines in the past, we have to start to build engagement engines.
We have to move from an era where we did SEO-led growth and information-led growth, to engagement-led growth, personality-led growth.
It’s about creating engaging media as more channels are creator-focused over brand-focused.