TikTok’s looking to align its ad targeting processes with emerging data privacy shifts through the addition of a new offering, called PrivacyGo, which would enable advertisers to match their own CRM info with TikTok’s audience insights, in a privacy-protective way.
The process would essentially function like a data clean room, where collaborating parties share their data into a protected digital space.
Does the Chinese gov’t have a key to the clean room?
But seriously, CRM data will become increasingly important as cookies crumble.