What’s hot like Hansel on YouTube? …

What’s hot like Hansel on YouTube?

Popular media as a muse: inspired by big media events, like the Barbie movie (aka newsjack mass culture moments)
The Rise of the Rizz: virality via participation in a viral trend (aka newsjacking viral youth movements)
Skibidi Toilet: short-form narrative content that leaves open space for the viewer to fill the blanks (basically video as poetry)
Permission to flex: personality types (or horoscopes) as vehicle for self-sharing without feeling self-promotional
Chess: ♟️ (or, put a new twist on something old)