I don’t understand this one

Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies.

I can’t imagine advertisers would want to pay twice to show in the same search. But maybe there will be a bidding option for “all ad slots” or something. Pay for saturation and blocking out competitors.

Travel booking, real estate, and law are industries that come to mind where brands would pony up for this.