Add New Jersey to your list of states with privacy laws

The bill covers any company doing business in New Jersey that controls or processes the personal data of at least “100,000 consumers,” or any business that processes the data of at least 25,000 consumers and makes money from it. Like California’s consumer privacy law, a “sale” is defined as “sharing, disclosing, or transferring” data for money or “other valuable consideration,” which could apply to third parties like ad-tech vendors.

If NJ is like CA, sending data to your analytics tool could qualify as “selling.”