If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected.

At the core of successful communication is having the same kind of conversation at the same moment.

-Charles Duhigg

This is why your messaging frequency needs to be > 1.

Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.

via Radio Headspace