Love these quotes from AriZona Iced Tea’s founder about the 99 cent cans

People say, ‘How do you do it?‘ We make it faster. We ship it better. We ship it closer. The cans are thinner.

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Why have people who are having a hard time paying their rent pay more for their drink?

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I tell people every day I go to a gunfight with Coke and Pepsi. I have a water gun and they have machine guns.

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We’re going to fight as hard as we can for consumers, because consumers are my friend.

Find a value prop you can make synonymous with your brand.
Make it the center of everything.

via CNBC