Blake Droesch on the type of brand that won’t be disrupted by AI And other technologies (~25:21):

The authentic brand is the one that is going to stand out. That was true yesterday, it’s true today, and it will be true in the years to come.

& Bill Fisher (~25:40):

Every brand’s going to have a core audience. And you need to speak to that audience in a relatable way. That’s what your brand personality is—or should be.

& Carina Perkins (~26:40):

Brands can’t really get away with false personalities anymore. Is that personality really reflecting their business and values? And everything they do, rather than just what they say?

Plus some solid branding advice from Dropout (formerly CollegeHumor):

It’s like I always say, if you’re going to use two brand names, just use one.