More ads in more places: Airplane edition; or, grocery stores in everything

United Airlines may start pulling from its treasure chest of passenger data to help companies show targeted ads to its customers

these personalized ads could end up on the seatback screens onboard United aircraft or when using its mobile app

Companies everywhere are suddenly realizing they have “first party data” they can use.

And important to remember, (in most cases) they aren’t selling this data. They are selling access to it. You buy ads against the data.