Startups are ideas searching for a business model.
Or, as the curious marketer might say, stories in search of their audience.
Of course with startups it gets weird because the first audience is investors and the second is customers. What both those audiences want and need are very different. But starting with audience 1 changes the way you approach audience 2.
It not just about finding AN audience, it’s about finding THE audience.
The one that wants to tell the same story—that wants to co-create a story. With you.